Lost Boys Supply was founded by Ashley, a mom of four adventurous boys. As they got older she realized the pre-tween to tween boys, the ones who are still technically little boys but are starting to get stinky, were very under-represented in the retail world. With over a decade of retail experience, she set out to create something just for them. In a girl-centric boutique world this is the shop where boys can find cool threads that aren't too young looking and (soon!) some rad gear for adventures, where you can be older and unique and still hang on to your boyhood. Besides, we think the idea of growing up is overrated.